Examples of going platinum
Examples of going platinum
Where does going platinum come from?
In 1958, the Record Industry Association of America (RIAA) began their gold certification program, labeling any single or album that made $1,000,000 in sales as gold. In 1975, going gold was revised to mean 500,000 copies sold.
This paved the way for the RIAA in 1976 to introduce their platinum certification, awarded to record sales of over 1,000,000 units. Platinum was chosen to signify a level above gold, as it’s considered a more precious and valuable metal.
The first song to have officially gone platinum with an RIAA certification was the 1976 Johnny Taylor song, “Disco Lady”. It ultimately sold 2.5 million copies.
In the decades since, the RIAA has certified a huge number of songs and albums platinum. In 1999, the RIAA debuted diamond certification for sales exceeding 10 million units.
"1989" has now tied with "Fearless" as Taylor's 2nd longest charting album inside the Billboard 200 Chart. Both album stayed 255 weeks on the chart, won "Album Of The Year" at GRAMMYs, sold 10 MILLION copies WORLDWIDE and certified DIAMOND (eligible for "1989"). pic.twitter.com/0oyBx9q8Ie
— Taylor Swift Facts (@blessedswifty) November 3, 2019
Albums and songs from a broad range of genres have gone platinum (and well beyond), including “Disturbia” by Rihanna (2008),”Teenage Dream” by Katy Perry (2010), and “Get Lucky” by Daft Punk (2013), to name few.
11 years ago Today, @Rihanna dropped her Smash Hit “Disturbia” as the 7th single from “Good Girl Gone Bad”
The Grammy Nominated Electro-Pop classic peaked at number one on the Hot 100, Is 6X Platinum Certified in the USA and sold 10M units WW! pic.twitter.com/HbNw442am9
— Music News Facts (@musicnewsfact) June 17, 2019
By 2016, the RIAA began incorporating online streaming in their certifications, stating 1,500 online streams will now equal ten track sales or one album sale. (Streams, downloads and traditional sales can be combined.)
When a record goes platinum, the artist is presented with an award honoring the achievement, in the form of a framed platinum vinyl-style record, sometimes along with a cassette or CD and artwork.
Who uses going platinum?
In the record industry, going platinum is a term that holds a real numerical value, and it’s used officially by artists, media, and others to describe successful single and album sales that exceed 1,000,000 units.
Lil Wayne’s ‘The Carter V’ has gone platinum 🙌🙌
📷: Getty images pic.twitter.com/SQROvZAwqf
— Fuse (@fusetv) November 19, 2018
Going platinum is also useful for aspiring artists aiming for success, as well as for fans touting their favorite artist’s work.
I’m going platinum next year 💿
— James Worthy (@Kingjamesworthy) November 21, 2018
J. Cole is going platinum with no features again. Don't @ me
— Cesar Becerril (@Cesarr_Salad) December 9, 2016
More metaphorically, someone or something can be referred to as going platinum to imply that they or it will be a big hit, success, or accomplishment.
Thank u Lord for another beautiful day my birthday week is no where near over lol tonight its going platinum
— IG: pretty_fee (@pretty__fee) June 25, 2010
It can also refer to someone dying their hair (platinum) blonde.
Finally sucked it up and made my hair appointment. I’m going platinum again. 👱🏼♀️ pic.twitter.com/QrXbqSolyP
— Bon Vivant 💕 (@GinGinMule) October 29, 2019